You become the comic book superhero, surrounded by fellow superheroes; 3,000 athletes to be exact. Plus all your favorite heroes. Countless Mr. Olympia and fitness champions and stars.
Plus 200+ vendors to bring your superpowers to new heights. The best and newest fitness supplements, equipment, and technology out there.
It is a sensory extravaganza of fitness and excitement. Totally new. Totally different. And a freaking blast.