Everyone is looking for the edge and it’s not just top-tier athletes anymore! The business of staying fit is in better shape than ever. Monitoring the body’s performance is becoming the new normal. Adopted early on by athletes in their constant pursuit of maximum performance and competitive advantage, the technologies have now been adopted by many who have a newfound awareness that the human body benefits from a good tune-up. The “quantified self” is part of the modern lexicon. Everyone from doctors to caregivers, pregnant women to the elderly, kids and their pets, are jumping on board the fitness and technology wagon.
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